Environmental Initiatives

Our commitment to protecting the planet, one step at a time

Our Environmental Goals

The fashion industry is one of the world's largest polluters. We recognize our responsibility to minimize our environmental footprint and are committed to continuous improvement in every aspect of our operations.

Sustainable Materials

75%of our products use sustainable materials
100%organic or recycled cotton by 2025
0virgin plastic in packaging

We're transitioning all of our materials to more sustainable alternatives. This includes organic cotton, recycled polyester, Tencel™ lyocell, and responsibly-sourced wool. Every product page shows exactly what materials are used and their environmental impact.

Carbon Footprint

We measure the carbon footprint of every product we make. By understanding our impact, we can make informed decisions about materials, manufacturing, and shipping to reduce emissions over time.

  • Renewable Energy: Our warehouses run on 100% renewable electricity
  • Carbon Offsets: We offset 100% of shipping emissions through verified carbon credit programs
  • Local Manufacturing: Where possible, we manufacture closer to our customers to reduce transport emissions

Circular Economy

We're working toward a circular future where clothing is made to last and can be recycled at the end of its life.

ReNew Program

Send back your worn items and we'll recycle them into new materials. You'll receive store credit as a thank you.

Repair & Care

We offer repair guides and services to help extend the life of your clothes. A small repair is better than a replacement.

Take-Back Program

Don't throw away worn-out clothes. Return them to us and we'll ensure they're responsibly recycled or repurposed.

Our Progress

We publish an annual sustainability report detailing our progress, challenges, and next steps. Transparency isn't just about pricing— it's about being honest about our environmental journey too.

We're not perfect, and we know there's always more work to do. But we're committed to making progress every year and being open about where we stand.

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